Tag Archive for: attribution

customer information on computer

Zero Party Data: What It Means + Why And How You Should Be Collecting It

As a growth marketing agency, our ability to access customer…
pulling reports on a computer from google analytics

The Best Attribution Model for B2C and eCommerce Brands

Attribution is a big topic in the growth marketing world…
pulling a report from google analytics

How to Drive Better Strategic Decisions Using Google Analytics’ Attribution Models

The way the majority of marketers use Google Analytics’…