The Growth Note #05

Hey Growth Noters,

It’s officially Labor Day Friday. And in the spirit of holiday weekends, we’re keeping this one light and breezy.

But first!

In celebration of five months of The Growth Note (please clap), we’re sharing five of this year’s greatest hits from Tuff World — some of our best growth tips and tricks from pre-newsletter times.

Read ‘em on your way OOO. Better yet, mark this whole thing unread and check it out Tuesday morning. We’re all pros here. You know what’s best.

As always, thanks for reading. See you out there!

Spencer at Tuff

P.S.: If you’re enjoying the newsletter, don’t forget to forward (and share the sign-up link) with a friend. Better yet, reach out to us. We’d love to hear from you! 

Testing and iterating performance creative? We’ve got the cadence down to a science — and the timing depends on your specific use case and goals.

A sneak peek of our testing timeline for performance creative. For the full breakdown, check out the blog. 

Balancing diverse audiences on a single site? It’s simpler than you think.

Streamline your messaging and structure to engage all users effectively — no need for multiple websites, just smarter navigation and clear communication.

Choosing between YouTube and TikTok ads?

Get the lowdown on targeting strategies and creative approaches for both platforms to maximize your campaign’s impact.

Often overlooked, frequently misunderstood. But solid technical SEO is the foundation propping up all organic gains.

Read this guide, and go deep on the technical tweaks that can give your startup a serious edge in search.

If you’re struggling to get opens on your cold emails, this one’s for you.

Learn how to write subject lines that grab attention, understand your audience’s psychology, and use power words that resonate.

The captain has activated the fasten-seatbelt sign 📈 📉

Last month, Google confirmed that the first core algorithm update since March was dropping in the coming weeks. It began rolling out on August 15th — and now, we’re fully buckled up for SERP turbulence.

Some things to look out for: organic rebounds for sites impacted by the September 2023 Helpful Content update, as well as a ton more AI overviews. If that were little, an unrelated ranking bug impacted search results around the same time of the core update rollout.

Tl;DR: SEO in 2024 remains an adventure.

It’s a time-honored tradition. Someone (this time,a professor) asks for examples of the worst graphs, charts, etc. out there. Hilarity ensues.

Yeah, don’t steal this one for your brand’s data viz efforts. Credit: @slothropsmap on X

Check out case studies, guides, and more resources for all things growth on our site.

Cheers,

Spencer Cappelli, Senior Content Strategist

Tuff Growth

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