Performance Marketing Insights

The latest trends, analytics, and strategies for growth.

Monthly Newsletter

The Growth Note

We’ll keep you in the loop on our best advice and strategies for social media marketing and growing a small business.

GEO, AEO, and LLM SEO: How AI Is Reshaping Search (And What Brands Should Do About It)

We’re living in the AI era. From software and healthcare to data and other industries, AI is fueling technological disruption …

Spencer Cappelli

June 13, 2025

8 Minute Read

Fueling Growth: Performance-Based Marketing for Growth-Driven Organizations

Are you leading a growth-focused organization eager to boost your marketing outcomes? Whether you’re a high-growth startup, a mid-market business, …

Ethan Broder
Growth Marketer

May 20, 2025

4 Minute Read

The 4 Essential Steps of Performance Marketing for Brands

In working with hundreds of brands — from startup to enterprise — over the last half decade, we’ve found brand …

Richard Meyer
Growth Marketer

May 13, 2025

7 Minute Read

Preparing for a TikTok Ban: Strategies to Protect Campaigns and Budgets

The potential U.S. ban of TikTok has dominated headlines for years. Most recently, in December 2024, the U.S. Court …

Kate Theobald
Social Ads Strategist

December 18, 2024

3 Minute Read

Creative Testing at Scale: A Framework for Marketing Leaders

Consumer behavior and ad platform algorithms never stop evolving. What drove engagement and conversions last month might not move the …

Jack DiGregorio
Social Ads Strategist

December 5, 2024

6 Minute Read

All Content Strategy Technical SEO Email Ad Creative CRO Growth Marketing Social Ads Paid Search

Prioritizing Unpaid Channels During an Economic Downturn – title graphic — SEO Content Strategy Growth Marketing

Prioritizing Unpaid Channels During an Economic Downturn
February 8, 2023/by Tuff Team

Growth Marketing

How To Measure Brand-Related KPIs

January 12, 2023/by Chris Alarcon

The Anatomy of a High-Converting Landing Page – title graphic — CRO

The Anatomy of a High-Converting Landing Page
January 11, 2023/by Sean Tremaine

How Performance Creative Generates Bold, Actionable Results for Growth Marketing – title graphic — Creative

How Performance Creative Generates Bold, Actionable Results for Growth Marketing
January 9, 2023/by Hannah Burks

Which Product Feature Matters Most_ – title graphic — Creative

Which Product Features Matter Most? How to Use Creative Testing to Find Out
January 5, 2023/by Tuff Team

Give SaaS Landing Pages Some TLC – title graphic — CRO

Give SaaS Landing Pages Some TLC: How We Doubled Our Conversion Rate For bit.io
December 27, 2022/by Tuff Team

The Growth Note

We’ll keep you in the loop on our best advice and strategies for social media marketing and growing a small business.

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Performance Marketing Insights

Monthly Newsletter

The Growth Note

GEO, AEO, and LLM SEO: How AI Is Reshaping Search (And What Brands Should Do About It)

Fueling Growth: Performance-Based Marketing for Growth-Driven Organizations

The 4 Essential Steps of Performance Marketing for Brands

Preparing for a TikTok Ban: Strategies to Protect Campaigns and Budgets

Creative Testing at Scale: A Framework for Marketing Leaders

Prioritizing Unpaid Channels During an Economic Downturn

How To Measure Brand-Related KPIs

The Anatomy of a High-Converting Landing Page

How Performance Creative Generates Bold, Actionable Results for Growth Marketing

Which Product Features Matter Most? How to Use Creative Testing to Find Out

Give SaaS Landing Pages Some TLC: How We Doubled Our Conversion Rate For bit.io

How Much Does SEO Cost?

Compounding Growth: How We Increased Pathstream’s Non-Branded Organic Clicks 486%

TikTok SEO: What Is It and How to Rank

How We Decreased Pathstream’s CAC by 59% YoY

TikTok Creative Best Practices: How to Make Great TikTok Creative [Updated]

How We Used Clearbit to Generate More Quality Leads for Thnks

Monthly Newsletter

The Growth Note

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