Performance Marketing Insights

The latest trends, analytics, and strategies for growth.

Monthly Newsletter

The Growth Note

We’ll keep you in the loop on our best advice and strategies for social media marketing and growing a small business.

GEO, AEO, and LLM SEO: How AI Is Reshaping Search (And What Brands Should Do About It)

We’re living in the AI era. From software and healthcare to data and other industries, AI is fueling technological disruption …

Spencer Cappelli

June 13, 2025

8 Minute Read

Fueling Growth: Performance-Based Marketing for Growth-Driven Organizations

Are you leading a growth-focused organization eager to boost your marketing outcomes? Whether you’re a high-growth startup, a mid-market business, …

Ethan Broder
Growth Marketer

May 20, 2025

4 Minute Read

The 4 Essential Steps of Performance Marketing for Brands

In working with hundreds of brands — from startup to enterprise — over the last half decade, we’ve found brand …

Richard Meyer
Growth Marketer

May 13, 2025

7 Minute Read

Preparing for a TikTok Ban: Strategies to Protect Campaigns and Budgets

The potential U.S. ban of TikTok has dominated headlines for years. Most recently, in December 2024, the U.S. Court …

Kate Theobald
Social Ads Strategist

December 18, 2024

3 Minute Read

Creative Testing at Scale: A Framework for Marketing Leaders

Consumer behavior and ad platform algorithms never stop evolving. What drove engagement and conversions last month might not move the …

Jack DiGregorio
Social Ads Strategist

December 5, 2024

6 Minute Read

All Content Strategy Technical SEO Email Ad Creative CRO Growth Marketing Social Ads Paid Search

YouTube

Developing A Youtube Ads Strategy for Brand Awareness & Performance

March 8, 2023/by Chris Alarcon

How to Uncover Voice of Customer Data to Create High-Impact, High-Value Messaging – title graphic — CRO

How to Uncover Voice of Customer Data to Create High-Impact, High-Value Messaging
March 7, 2023/by Tuff Team

SEO & PPC Powerhouse_ – title graphic — PPC SEO

SEO & PPC Powerhouse: Capturing Demand at Every Stage of the Funnel
March 6, 2023/by Chris Alarcon

Capture Demand and Visibility Across Customer Segments with Full-Funnel Message Testing – title graphic — Creative

Capture Demand and Visibility Across Customer Segments with Full-Funnel Message Testing
February 22, 2023/by Kayla Barry

Small, Fast, and Intentional Experiments_ – title graphic — CRO

Small, Fast, and Intentional Experiments: Using CRO to Grow Sign Ups by 219%
February 21, 2023/by Tuff Team

Smiling woman using laptop with blog title graphic '9 Effective Ways To Test New AI in Digital Marketing' — Growth Marketing

9 Effective Ways To Test New AI in Digital Marketing
February 16, 2023/by Ellen Jantsch

The Growth Note

We’ll keep you in the loop on our best advice and strategies for social media marketing and growing a small business.

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Performance Marketing Insights

Monthly Newsletter

The Growth Note

GEO, AEO, and LLM SEO: How AI Is Reshaping Search (And What Brands Should Do About It)

Fueling Growth: Performance-Based Marketing for Growth-Driven Organizations

The 4 Essential Steps of Performance Marketing for Brands

Preparing for a TikTok Ban: Strategies to Protect Campaigns and Budgets

Creative Testing at Scale: A Framework for Marketing Leaders

Developing A Youtube Ads Strategy for Brand Awareness & Performance

How to Uncover Voice of Customer Data to Create High-Impact, High-Value Messaging

SEO & PPC Powerhouse: Capturing Demand at Every Stage of the Funnel

Capture Demand and Visibility Across Customer Segments with Full-Funnel Message Testing

Small, Fast, and Intentional Experiments: Using CRO to Grow Sign Ups by 219%

9 Effective Ways To Test New AI in Digital Marketing

What’s the Best Way to Generate High-Quality B2B Leads on LinkedIn?

Do Spark Ads Get Better Results on TikTok? (Yes, but it’s Complex)

LinkedIn Ads Best Practices: 4 Tips for Your Next Campaign

We Spent $100k on TikTok Video Ads in 30 Days and Pulled These Benchmarks

Free SEO Report Template

Duplicate Content and SEO Guide

Monthly Newsletter

The Growth Note

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