Performance Marketing Insights

The latest trends, analytics, and strategies for growth.

Monthly Newsletter

The Growth Note

We’ll keep you in the loop on our best advice and strategies for social media marketing and growing a small business.

GEO, AEO, and LLM SEO: How AI Is Reshaping Search (And What Brands Should Do About It)

We’re living in the AI era. From software and healthcare to data and other industries, AI is fueling technological disruption …

Spencer Cappelli

June 13, 2025

8 Minute Read

Fueling Growth: Performance-Based Marketing for Growth-Driven Organizations

Are you leading a growth-focused organization eager to boost your marketing outcomes? Whether you’re a high-growth startup, a mid-market business, …

Ethan Broder
Growth Marketer

May 20, 2025

4 Minute Read

The 4 Essential Steps of Performance Marketing for Brands

In working with hundreds of brands — from startup to enterprise — over the last half decade, we’ve found brand …

Richard Meyer
Growth Marketer

May 13, 2025

7 Minute Read

Preparing for a TikTok Ban: Strategies to Protect Campaigns and Budgets

The potential U.S. ban of TikTok has dominated headlines for years. Most recently, in December 2024, the U.S. Court …

Kate Theobald
Social Ads Strategist

December 18, 2024

3 Minute Read

Creative Testing at Scale: A Framework for Marketing Leaders

Consumer behavior and ad platform algorithms never stop evolving. What drove engagement and conversions last month might not move the …

Jack DiGregorio
Social Ads Strategist

December 5, 2024

6 Minute Read

All Content Strategy Technical SEO Email Ad Creative CRO Growth Marketing Social Ads Paid Search

Google vs AI — GEO

GEO, AEO, and LLM SEO: How AI Is Reshaping Search (And What Brands Should Do About It)
June 13, 2025/by Spencer Cappelli

Creative

Balancing Brand and Performance in Your Creative Strategy

November 11, 2024/by Hannah Burks

Balancing Brand and Performance in Your Creative Strategy

November 11, 2024/by Hannah Burks

AMA on Implementing the Right Creative Testing Strategy – title graphic — Creative

AMA on Implementing the Right Creative Testing Strategy with Adam Fricke, Head of Creative at Tuff
June 17, 2024/by Ellen Jantsch

Ad Testing Methodology_ – title graphic — Paid Media Creative

Ad Testing Methodology: Our Approach to Creative Testing and Measuring Results
May 28, 2024/by Kate Theobald

2024 LinkedIn Advertising Examples | Tuff Growth Marketing — LinkedIn Creative

LinkedIn Advertising in 2024: LinkedIn Ad Examples From Tuff Clients
May 24, 2024/by Kayla Barry

Authenticity_ A Critical Component for Effective Ad Creative in the AI Era – title graphic — Creative

Authenticity: A Critical Component for Effective Ad Creative in the AI Era
May 23, 2024/by Adam Fricke

AI-Powered Growth Team: How We’re Leveraging Generative AI Opportunities and Passing All the Benefits Directly to Our Clients

July 18, 2024

The Growth Note

We’ll keep you in the loop on our best advice and strategies for social media marketing and growing a small business.

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Performance Marketing Insights

Monthly Newsletter

The Growth Note

GEO, AEO, and LLM SEO: How AI Is Reshaping Search (And What Brands Should Do About It)

Fueling Growth: Performance-Based Marketing for Growth-Driven Organizations

The 4 Essential Steps of Performance Marketing for Brands

Preparing for a TikTok Ban: Strategies to Protect Campaigns and Budgets

Creative Testing at Scale: A Framework for Marketing Leaders

Balancing Brand and Performance in Your Creative Strategy

GEO, AEO, and LLM SEO: How AI Is Reshaping Search (And What Brands Should Do About It)

Video Marketing for B2B: The Key to Elevating Your Content Strategy with Short Form Video

The Role of Storytelling in Marketing: Connecting with Your Target Audience

Optimizing Your Content Marketing Strategy for High-Quality Lead Generation

Building an Inbound Content Strategy to Acquire Customers

Prioritizing Unpaid Channels During an Economic Downturn

How We Outranked Home Depot for the #1 Position

AMA on Generative AI, Organic Search, & Google I/O with Derek Coleman, Head of SEO at Tuff

Minimizing Risk in a Site Migration: A Data-Driven Approach to Sustainable Growth

Advanced Technical SEO Techniques to Propel Your Startup’s Organic Rankings

The Impact of Page Speed on SEO and Conversion Rates: Optimization Tips and Tools

SEO and UX Design: How to Create User-Friendly Websites That Rank and Convert

Cold Email Subject Lines That Get High Open Rates

They WANT to Hear From You: How to Use Email Drip Campaigns to Engage Your Best Customers

Wait! Come Back! How Our Email Winback Strategy Converted at 27% For Dumpling

A Hill We’ll Die On: Email is Critical to Your CRO

A Crash Course in Email Marketing for Your eCommerce Store

Onboarding Emails: Three things that increased clicks by 50%

Creative Testing at Scale: A Framework for Marketing Leaders

Balancing Brand and Performance in Your Creative Strategy

AMA on Implementing the Right Creative Testing Strategy with Adam Fricke, Head of Creative at Tuff

Ad Testing Methodology: Our Approach to Creative Testing and Measuring Results

LinkedIn Advertising in 2024: LinkedIn Ad Examples From Tuff Clients

Authenticity: A Critical Component for Effective Ad Creative in the AI Era

How to Speak to Multiple Audiences with One Website

LinkedIn Lead Gen Forms vs. Traditional Landing Pages

Proven Social Proof Examples That Drive Higher Conversion Rates

The Impact of Page Speed on SEO and Conversion Rates: Optimization Tips and Tools

SEO and UX Design: How to Create User-Friendly Websites That Rank and Convert

Conversion Funnel Optimization: Identifying and Fixing Drop-off Points for Improved ROI

Fueling Growth: Performance-Based Marketing for Growth-Driven Organizations

The 4 Essential Steps of Performance Marketing for Brands

AI-Powered Growth Team: How We’re Leveraging Generative AI Opportunities and Passing All the Benefits Directly to Our Clients

[Report] Founders Survey Insights: Navigating Shifts and Challenges with Early-Stage Startups

AMA on Growth Must-haves and Growth Nice-to-haves with Richard Meyer

Startup Marketing in the AI Age: Tactics for 2024

Preparing for a TikTok Ban: Strategies to Protect Campaigns and Budgets

LinkedIn Advertising in 2024: LinkedIn Ad Examples From Tuff Clients

2024 Facebook Advertising Guide

LinkedIn Lead Gen Forms vs. Traditional Landing Pages

8 Channels to Diversify Your Digital Ad Spend

Boosting Your B2B Content Strategy with LinkedIn Document Ads

8 Channels to Diversify Your Digital Ad Spend

SEO & PPC Powerhouse: Capturing Demand at Every Stage of the Funnel

How We Decreased Pathstream’s CAC by 59% YoY

How Much Do Google Ads Cost?

Google’s Performance Max Campaigns: How Tuff Clients Are Using It

Using Google Ads Automation to Scale Revenue for B2B, eCommerce, and DTC Brands

Monthly Newsletter

The Growth Note

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