Performance Marketing Insights

The latest trends, analytics, and strategies for growth.

Monthly Newsletter

The Growth Note

We’ll keep you in the loop on our best advice and strategies for social media marketing and growing a small business.

GEO, AEO, and LLM SEO: How AI Is Reshaping Search (And What Brands Should Do About It)

Spencer Cappelli
June 13, 2025
8 Minute Read

Fueling Growth: Performance-Based Marketing for Growth-Driven Organizations

Ethan Broder
Growth Marketer
May 20, 2025
4 Minute Read

The 4 Essential Steps of Performance Marketing for Brands

Richard Meyer
Growth Marketer
May 13, 2025
7 Minute Read

Preparing for a TikTok Ban: Strategies to Protect Campaigns and Budgets

Kate Theobald
Social Ads Strategist
December 18, 2024
3 Minute Read

Creative Testing at Scale: A Framework for Marketing Leaders

Jack DiGregorio
Social Ads Strategist
December 5, 2024
6 Minute Read

AllContent StrategyTechnical SEOEmailAd CreativeCROGrowth MarketingSocial AdsPaid Search
Facebook shops.
Scaling your ecommerce brand

Facebook Just Shook Up Your ECommerce Strategy With Facebook Shops

June 1, 2020/by Ellen Jantsch
tuff-growth-marketing
SEO Using YouTube Ads to grow your business

YouTube SEO: 12 Ways to Optimize YouTube Videos

May 26, 2020/by Derek Coleman
Data on eCommerce with YouTube ads.
Using YouTube Ads to grow your business

Effective YouTube Ads For Ecommerce

May 26, 2020/by Tuff Team
iPhone scrolling on YouTube.
Using YouTube Ads to grow your business

How to Make YouTube Ads Work For Your Startup

May 25, 2020/by Ellen Jantsch
Youtube ad platform.
Using YouTube Ads to grow your business

How YouTube Ads Work + 5 YouTube Ad Campaign Examples [Updated]

May 19, 2020/by Chris Alarcon
YouTube Advertising
Using YouTube Ads to grow your business

28 YouTube Ad Stats to Get You Started Today

May 19, 2020/by Ellen Jantsch
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The 30-Minute Google Ads Audit Anyone Can Do

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tuff-lead-gen-strategies

What Really Works with Lead Gen?

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tuff-scaling-your-ecommerce-sales

A Step-by-Step Guide to Scaling Your ECommerce Business

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What The Hack Is Growth Hacking?

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Growth Marketing: What It Is and Why You Need It

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How To Run Paid Acquisition Campaigns For Your Subscription Business

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Monthly Newsletter

The Growth Note

We’ll keep you in the loop on our best advice and strategies for social media marketing and growing a small business.

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