Performance Marketing Insights

The latest trends, analytics, and strategies for growth.

Monthly Newsletter

The Growth Note

We’ll keep you in the loop on our best advice and strategies for social media marketing and growing a small business.

GEO, AEO, and LLM SEO: How AI Is Reshaping Search (And What Brands Should Do About It)

We’re living in the AI era. From software and healthcare to data and other industries, AI is fueling technological disruption …

Spencer Cappelli

June 13, 2025

8 Minute Read

Fueling Growth: Performance-Based Marketing for Growth-Driven Organizations

Are you leading a growth-focused organization eager to boost your marketing outcomes? Whether you’re a high-growth startup, a mid-market business, …

Ethan Broder
Growth Marketer

May 20, 2025

4 Minute Read

The 4 Essential Steps of Performance Marketing for Brands

In working with hundreds of brands — from startup to enterprise — over the last half decade, we’ve found brand …

Richard Meyer
Growth Marketer

May 13, 2025

7 Minute Read

Preparing for a TikTok Ban: Strategies to Protect Campaigns and Budgets

The potential U.S. ban of TikTok has dominated headlines for years. Most recently, in December 2024, the U.S. Court …

Kate Theobald
Social Ads Strategist

December 18, 2024

3 Minute Read

Creative Testing at Scale: A Framework for Marketing Leaders

Consumer behavior and ad platform algorithms never stop evolving. What drove engagement and conversions last month might not move the …

Jack DiGregorio
Social Ads Strategist

December 5, 2024

6 Minute Read

All Content Strategy Technical SEO Email Ad Creative CRO Growth Marketing Social Ads Paid Search

interview — Creating a great place to work

From 1,018 Applications to 2 New Tuff Team Members
April 7, 2020/by Mary Jantsch

Person working at a computer. — Winning new customers for your startup

14 Ready-to-Go Growth Marketing Spreadsheets Startups Can Use to Boost Productivity
April 4, 2020/by Ellen Jantsch

tuff-facebook-ad-copywriting-strategies — PPC

4 Proven Strategies to Improve Your Retargeting Ad Campaigns
March 30, 2020/by Chris Alarcon

Facebook advertising for ecommerce. — How growing businesses find success with Tuff

How Tuff Partnered with EZ Lifestyle on Facebook and Instagram to Increase Revenue by 50%
March 3, 2020/by Ellen Jantsch

Facebook Advertising Scaling your ecommerce brand

A Crash Course in Instagram Audiences for Your Social Media Ads

January 23, 2020/by Ellen Jantsch

tuff-landing-page-or-homepage — Careers

Tuff Intern
January 17, 2020/by Erika Radcliffe

The Growth Note

We’ll keep you in the loop on our best advice and strategies for social media marketing and growing a small business.

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Performance Marketing Insights

Monthly Newsletter

The Growth Note

GEO, AEO, and LLM SEO: How AI Is Reshaping Search (And What Brands Should Do About It)

Fueling Growth: Performance-Based Marketing for Growth-Driven Organizations

The 4 Essential Steps of Performance Marketing for Brands

Preparing for a TikTok Ban: Strategies to Protect Campaigns and Budgets

Creative Testing at Scale: A Framework for Marketing Leaders

From 1,018 Applications to 2 New Tuff Team Members

14 Ready-to-Go Growth Marketing Spreadsheets Startups Can Use to Boost Productivity

4 Proven Strategies to Improve Your Retargeting Ad Campaigns

How Tuff Partnered with EZ Lifestyle on Facebook and Instagram to Increase Revenue by 50%

A Crash Course in Instagram Audiences for Your Social Media Ads

Tuff Intern

5 Ways Your Support and Marketing Teams Can Work Together For a Better Customer Experience

Home Page or Landing Page? Where To Send Your Paid Traffic

How Wireframing Will Improve Your Landing Page Conversion Rate

How to Find Your User Acquisition Channels

How to Grow Your Startup’s Email List

How We Learned From 1,000 Customers in One Afternoon

Monthly Newsletter

The Growth Note

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