Performance Marketing Insights

The latest trends, analytics, and strategies for growth.

Monthly Newsletter

The Growth Note

We’ll keep you in the loop on our best advice and strategies for social media marketing and growing a small business.

GEO, AEO, and LLM SEO: How AI Is Reshaping Search (And What Brands Should Do About It)

Spencer Cappelli
June 13, 2025
8 Minute Read

Fueling Growth: Performance-Based Marketing for Growth-Driven Organizations

Ethan Broder
Growth Marketer
May 20, 2025
4 Minute Read

The 4 Essential Steps of Performance Marketing for Brands

Richard Meyer
Growth Marketer
May 13, 2025
7 Minute Read

Preparing for a TikTok Ban: Strategies to Protect Campaigns and Budgets

Kate Theobald
Social Ads Strategist
December 18, 2024
3 Minute Read

Creative Testing at Scale: A Framework for Marketing Leaders

Jack DiGregorio
Social Ads Strategist
December 5, 2024
6 Minute Read

AllContent StrategyTechnical SEOEmailAd CreativeCROGrowth MarketingSocial AdsPaid Search
YouTube on a mobile phone.
Using YouTube Ads to grow your business

YouTube Advertising in 2020: Example Ad Campaigns From Tuff Clients

May 14, 2020/by Chris Alarcon
Tuff ecommerce case study.
How growing businesses find success with Tuff Transform clicks into results

How We Boosted Koala’s eCommerce Conversion Rate by 153%

May 11, 2020/by Tuff Team
PPC How growing businesses find success with Tuff

Google Ads: How Tuff Optimizations Turned $172 of Extra Ad Spend Into $192,853 More in Sales

May 8, 2020/by Chris Alarcon
A person shopping online.
PPC Scaling your ecommerce brand

How To Optimize Your Google Shopping Product Feed

April 24, 2020/by Chris Alarcon
Email onboarding flow computer.
Email Marketing Strategies How growing businesses find success with Tuff

Onboarding Emails: Three things that increased clicks by 50%

April 21, 2020/by Ellen Jantsch
Working on a marketing budget for a startup.
Winning new customers for your startup

How to Set Your Testing Budget For New Channels

April 15, 2020/by Ellen Jantsch
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tuff-growth-marketing-experts

9 Growth Marketers You Should Be Following Right Now

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tuff-ecommerce-retargeting-to-increase-sales

Inside Look: How We Use ECommerce Retargeting to Increase Sales

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tuff-end-of-quarter-reflection

The Best of 2019…So Far

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A Step-by-Step Guide for Running a Chatbot Test in 2019

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Monthly Newsletter

The Growth Note

We’ll keep you in the loop on our best advice and strategies for social media marketing and growing a small business.

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