Performance Marketing Insights

The latest trends, analytics, and strategies for growth.

Monthly Newsletter

The Growth Note

We’ll keep you in the loop on our best advice and strategies for social media marketing and growing a small business.

GEO, AEO, and LLM SEO: How AI Is Reshaping Search (And What Brands Should Do About It)

We’re living in the AI era. From software and healthcare to data and other industries, AI is fueling technological disruption …

Spencer Cappelli

June 13, 2025

8 Minute Read

Fueling Growth: Performance-Based Marketing for Growth-Driven Organizations

Are you leading a growth-focused organization eager to boost your marketing outcomes? Whether you’re a high-growth startup, a mid-market business, …

Ethan Broder
Growth Marketer

May 20, 2025

4 Minute Read

The 4 Essential Steps of Performance Marketing for Brands

In working with hundreds of brands — from startup to enterprise — over the last half decade, we’ve found brand …

Richard Meyer
Growth Marketer

May 13, 2025

7 Minute Read

Preparing for a TikTok Ban: Strategies to Protect Campaigns and Budgets

The potential U.S. ban of TikTok has dominated headlines for years. Most recently, in December 2024, the U.S. Court …

Kate Theobald
Social Ads Strategist

December 18, 2024

3 Minute Read

Creative Testing at Scale: A Framework for Marketing Leaders

Consumer behavior and ad platform algorithms never stop evolving. What drove engagement and conversions last month might not move the …

Jack DiGregorio
Social Ads Strategist

December 5, 2024

6 Minute Read

All Content Strategy Technical SEO Email Ad Creative CRO Growth Marketing Social Ads Paid Search

how-to-use-ga4 — Paid Media

How to Use GA4 in 2024: Tips for Marketers
October 17, 2023/by Chris Alarcon

linkedin-lead-gem-forms — Paid Media CRO LinkedIn

LinkedIn Lead Gen Forms vs. Traditional Landing Pages
October 10, 2023/by Kayla Barry

social-proof-examples — CRO

Proven Social Proof Examples That Drive Higher Conversion Rates
October 3, 2023/by Tuff Team

page-speed-on-seo — CRO SEO

The Impact of Page Speed on SEO and Conversion Rates: Optimization Tips and Tools
September 26, 2023/by Derek Coleman

storytelling-in-marketing — Content Strategy Growth Marketing

The Role of Storytelling in Marketing: Connecting with Your Target Audience
September 19, 2023/by Adam Fricke

multi-touchpoint-attribution — Paid Media Growth Marketing

Full-Funnel Tracking Through Multi-Touchpoint Attribution
September 12, 2023/by McKenzie Fowler

The Growth Note

We’ll keep you in the loop on our best advice and strategies for social media marketing and growing a small business.

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Performance Marketing Insights

Monthly Newsletter

The Growth Note

How to Use GA4 in 2024: Tips for Marketers

LinkedIn Lead Gen Forms vs. Traditional Landing Pages

Proven Social Proof Examples That Drive Higher Conversion Rates

The Impact of Page Speed on SEO and Conversion Rates: Optimization Tips and Tools

The Role of Storytelling in Marketing: Connecting with Your Target Audience

Full-Funnel Tracking Through Multi-Touchpoint Attribution

How to Use Off-Page SEO to Supplement Your Growth Content

Keyword Ranking Fluctuations: Why Does it Happen, What Can I Do About It?

The Difference Between On-Page, Off-Page, and Technical SEO [Updated]

Content Remediation: How to Boost Your Ranking By Refreshing Old Content

How Long Before you See Results from an SEO Content Strategy?

A Two-Step Guide to Identifying Your Competitors

Wait! Come Back! How Our Email Winback Strategy Converted at 27% For Dumpling

Performance Marketing vs. Growth Marketing: What’s the Difference? [Updated]

What is a Growth Marketing Agency?

Running a TikTok Ad Campaign: 5 Tips for a Successful Launch

Six Signs It’s Time to Update Your Facebook Ads

How Much Do LinkedIn Ads Cost In 2023?

15 LinkedIn Advertising Stats to Get You Started Today

The Ultimate Guide to Twitter Ads: Metrics, Insights, Tools, and Tips

[Case Study] Facebook and Instagram Ads: How to go from $0 to $43,000/day Ad Spend on Facebook in 60 Days

Monthly Newsletter

The Growth Note

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