Performance Marketing Insights

The latest trends, analytics, and strategies for growth.

Monthly Newsletter

The Growth Note

We’ll keep you in the loop on our best advice and strategies for social media marketing and growing a small business.

GEO, AEO, and LLM SEO: How AI Is Reshaping Search (And What Brands Should Do About It)

We’re living in the AI era. From software and healthcare to data and other industries, AI is fueling technological disruption …

Spencer Cappelli

June 13, 2025

8 Minute Read

Fueling Growth: Performance-Based Marketing for Growth-Driven Organizations

Are you leading a growth-focused organization eager to boost your marketing outcomes? Whether you’re a high-growth startup, a mid-market business, …

Ethan Broder
Growth Marketer

May 20, 2025

4 Minute Read

The 4 Essential Steps of Performance Marketing for Brands

In working with hundreds of brands — from startup to enterprise — over the last half decade, we’ve found brand …

Richard Meyer
Growth Marketer

May 13, 2025

7 Minute Read

Preparing for a TikTok Ban: Strategies to Protect Campaigns and Budgets

The potential U.S. ban of TikTok has dominated headlines for years. Most recently, in December 2024, the U.S. Court …

Kate Theobald
Social Ads Strategist

December 18, 2024

3 Minute Read

Creative Testing at Scale: A Framework for Marketing Leaders

Consumer behavior and ad platform algorithms never stop evolving. What drove engagement and conversions last month might not move the …

Jack DiGregorio
Social Ads Strategist

December 5, 2024

6 Minute Read

All Content Strategy Technical SEO Email Ad Creative CRO Growth Marketing Social Ads Paid Search

maximizing-customer-lifetime-value — Growth Marketing

Maximizing Customer Lifetime Value: Retention Strategies for Sustained Growth
September 5, 2023/by Ethan Broder

seo-and-ux-audit — CRO SEO

SEO and UX Design: How to Create User-Friendly Websites That Rank and Convert
August 29, 2023/by Tuff Team

conversion-funnel-drop-off-points — CRO

Conversion Funnel Optimization: Identifying and Fixing Drop-off Points for Improved ROI
August 22, 2023/by Tuff Team

building-growth-marketing-culture — Growth Marketing

Building a Growth Marketing Culture: Fostering Data-Driven Marketing Decision-Making
August 17, 2023/by Richard Meyer

Marketing team analyzing performance data on a laptop with 'Performance Ad Creative: Personalized Connection at Scale' title overlay — Creative

Performance Ad Creative: Personalized Connection at Scale
August 4, 2023/by Kristin Dick

Laptop screen displaying video editing software with the title 'Why Video Marketing Should Be the Centerpiece of Your Inbound Strategy'

The Growth Note

We’ll keep you in the loop on our best advice and strategies for social media marketing and growing a small business.

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Performance Marketing Insights

Monthly Newsletter

The Growth Note

Maximizing Customer Lifetime Value: Retention Strategies for Sustained Growth

SEO and UX Design: How to Create User-Friendly Websites That Rank and Convert

Conversion Funnel Optimization: Identifying and Fixing Drop-off Points for Improved ROI

Building a Growth Marketing Culture: Fostering Data-Driven Marketing Decision-Making

Performance Ad Creative: Personalized Connection at Scale

Optimizing Your Content Marketing Strategy for High-Quality Lead Generation

How To Do an on-Page SEO Analysis

What Does a Holistic SEO Content Strategy Look Like?

Branded and Non-Branded Organic Traffic: What Is It and Why It’s Important to Track It

How We Increased Our Organic Traffic by 630% in 12 months (And as a result, increased our monthly revenue by over 60%)

How to Create a B2B SEO Strategy in 2020

How to Conduct SEO Competitive Analysis

YouTube SEO: 12 Ways to Optimize YouTube Videos

Effective YouTube Ads For Ecommerce

How to Make YouTube Ads Work For Your Startup

How YouTube Ads Work + 5 YouTube Ad Campaign Examples [Updated]

28 YouTube Ad Stats to Get You Started Today

YouTube Advertising in 2020: Example Ad Campaigns From Tuff Clients

Monthly Newsletter

The Growth Note

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