Performance Marketing Insights

The latest trends, analytics, and strategies for growth.

Monthly Newsletter

The Growth Note

We’ll keep you in the loop on our best advice and strategies for social media marketing and growing a small business.

GEO, AEO, and LLM SEO: How AI Is Reshaping Search (And What Brands Should Do About It)

We’re living in the AI era. From software and healthcare to data and other industries, AI is fueling technological disruption …

Spencer Cappelli

June 13, 2025

8 Minute Read

Fueling Growth: Performance-Based Marketing for Growth-Driven Organizations

Are you leading a growth-focused organization eager to boost your marketing outcomes? Whether you’re a high-growth startup, a mid-market business, …

Ethan Broder
Growth Marketer

May 20, 2025

4 Minute Read

The 4 Essential Steps of Performance Marketing for Brands

In working with hundreds of brands — from startup to enterprise — over the last half decade, we’ve found brand …

Richard Meyer
Growth Marketer

May 13, 2025

7 Minute Read

Preparing for a TikTok Ban: Strategies to Protect Campaigns and Budgets

The potential U.S. ban of TikTok has dominated headlines for years. Most recently, in December 2024, the U.S. Court …

Kate Theobald
Social Ads Strategist

December 18, 2024

3 Minute Read

Creative Testing at Scale: A Framework for Marketing Leaders

Consumer behavior and ad platform algorithms never stop evolving. What drove engagement and conversions last month might not move the …

Jack DiGregorio
Social Ads Strategist

December 5, 2024

6 Minute Read

All Content Strategy Technical SEO Email Ad Creative CRO Growth Marketing Social Ads Paid Search

Short Form Video – title graphic — Content Strategy

Video Marketing for B2B: The Key to Elevating Your Content Strategy with Short Form Video
April 22, 2024/by Kayla Barry

How to Calculate Paid Media Spend – title graphic — Paid Media

How to Calculate Paid Media Spend on Your Early Paid Advertising Efforts (+Free Media Planning Template)
April 18, 2024/by Chris Alarcon

Startup Marketing in the AI Age: Tactics for 2024 | Tuff Growth Marketing — Growth Marketing

Startup Marketing in the AI Age: Tactics for 2024
February 13, 2024/by McKenzie Fowler

Reduce, Reuse, Recycle – title graphic — Creative

Reduce, Reuse, Recycle: Short-Form Video for TikTok and YouTube
February 6, 2024/by Travis Buechner

Cold Email Subject Lines That Get High Open Rates – title graphic — Email Marketing Strategies

Cold Email Subject Lines That Get High Open Rates
January 30, 2024/by Lauren Keene

Brave New Cookieless World | Tuff Growth Marketing — Paid Media

Brave New Cookieless World: 8 Strategies for Marketers
January 23, 2024/by Hannah Burks

Revving the Creative Engine: A Checklist for Setting a New Creative Team Up for Success

October 5, 2021/by Megan Trusley

watching video ads — Creative Winning new customers for your startup

5 Tips for Making Great (and Cost Effective) Video Ad Creative
September 8, 2021/by Adam Fricke

low-fidelity-facebook-creative — Facebook Advertising Creative facebook ads

Got a Crappy iPhone Video? You’ve Got the Perfect Facebook Ad
March 24, 2021/by Kristin Dick

How To Measure Brand-Related KPIs

January 12, 2023/by Chris Alarcon

The Growth Note

We’ll keep you in the loop on our best advice and strategies for social media marketing and growing a small business.

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Performance Marketing Insights

Monthly Newsletter

The Growth Note

Video Marketing for B2B: The Key to Elevating Your Content Strategy with Short Form Video

How to Calculate Paid Media Spend on Your Early Paid Advertising Efforts (+Free Media Planning Template)

Startup Marketing in the AI Age: Tactics for 2024

Reduce, Reuse, Recycle: Short-Form Video for TikTok and YouTube

Cold Email Subject Lines That Get High Open Rates

Brave New Cookieless World: 8 Strategies for Marketers

Small Pivot, BIG Results: How We Generated a 659% Increase in Non-Branded Organic Site Traffic for AKKO

How to Do a Keyword Gap Analysis

SEO Forecasting—A How-to Guide and Free Template

An Ecommerce Guide to Optimize Product Page SEO

How to Develop an Effective Ecommerce SEO Strategy in 2022

How UX and SEO Can Work Together to Increase Organic Traffic

Revving the Creative Engine: A Checklist for Setting a New Creative Team Up for Success

5 Tips for Making Great (and Cost Effective) Video Ad Creative

The Beginner’s Guide to High-Performance, Channel-Specific Ad Creative

Got a Crappy iPhone Video? You’ve Got the Perfect Facebook Ad

How To Write Landing Pages That Turn Traffic Into Paying Customers

How (and why) You Should Optimize Landing Page Copy For Each Target Audience

How to Create a Split Test (and Why) with Google Optimize

A/B Testing Your Landing Page to Reduce CAC: Tiny Changes & Big Result

The Beginner’s Guide to High-Performance, Channel-Specific Ad Creative

7 Well-Designed Landing Page Examples

Proven Methods for Measuring the Success of Top of Funnel Campaigns

Level up your growth marketing strategies with ChatGPT: how to write AI prompts to get the best results

5 Lessons From Over $400k In Account-Based Marketing Spend On LinkedIn

9 Effective Ways To Test New AI in Digital Marketing

Prioritizing Unpaid Channels During an Economic Downturn

How To Measure Brand-Related KPIs

How to Use Google Analytics to Discover Lookalike Audiences

Do Predictive Audiences Work? We Managed $1.1M in Ad Spend for Black Crow Audiences to Find Out

Advertising on Pinterest: Ad Formats, Campaign Types & Best Practices for 2022

TikTok Ads for Startups: How Multiverse Drives Quality Conversions at Scale (with a CPA lower than any other channel)

How To Scale Ad Spend Quickly (Without Spiking Costs)

How Much Do TikTok Ads Cost? [Updated]

The 30-Minute Google Ads Audit Anyone Can Do

5 Simple Strategies to Improve PPC Results

Top 5 Common PPC Questions Our Paid Acquisition Expert Answers

Monthly Newsletter

The Growth Note

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