Performance Marketing Insights

The latest trends, analytics, and strategies for growth.

Monthly Newsletter

The Growth Note

We’ll keep you in the loop on our best advice and strategies for social media marketing and growing a small business.

GEO, AEO, and LLM SEO: How AI Is Reshaping Search (And What Brands Should Do About It)

We’re living in the AI era. From software and healthcare to data and other industries, AI is fueling technological disruption …

Spencer Cappelli

June 13, 2025

8 Minute Read

Fueling Growth: Performance-Based Marketing for Growth-Driven Organizations

Are you leading a growth-focused organization eager to boost your marketing outcomes? Whether you’re a high-growth startup, a mid-market business, …

Ethan Broder
Growth Marketer

May 20, 2025

4 Minute Read

The 4 Essential Steps of Performance Marketing for Brands

In working with hundreds of brands — from startup to enterprise — over the last half decade, we’ve found brand …

Richard Meyer
Growth Marketer

May 13, 2025

7 Minute Read

Preparing for a TikTok Ban: Strategies to Protect Campaigns and Budgets

The potential U.S. ban of TikTok has dominated headlines for years. Most recently, in December 2024, the U.S. Court …

Kate Theobald
Social Ads Strategist

December 18, 2024

3 Minute Read

Creative Testing at Scale: A Framework for Marketing Leaders

Consumer behavior and ad platform algorithms never stop evolving. What drove engagement and conversions last month might not move the …

Jack DiGregorio
Social Ads Strategist

December 5, 2024

6 Minute Read

All Content Strategy Technical SEO Email Ad Creative CRO Growth Marketing Social Ads Paid Search

Advanced Technical SEO Techniques to Propel Your Startup’s Organic Rankings | Tuff Growth Marketing — SEO

Advanced Technical SEO Techniques to Propel Your Startup’s Organic Rankings
January 16, 2024/by Derek Coleman

Paid Media Creative

YouTube vs. TikTok Ads: A Decisive Guide for Your Brand
January 9, 2024/by Kate Theobald

How to Speak to Multiple Audiences with One Website | Tuff Growth Marketing — CRO

How to Speak to Multiple Audiences with One Website
January 2, 2024/by Tuff Team

Creative

Performance Creative: What is the Ideal Timeline and Cadence of Testing and Iterating?
December 5, 2023/by Kate Theobald

Mastering the Efficient Performance Marketing Mindset_ – title graphic — Growth Marketing

Mastering the Efficient Performance Marketing Mindset: Unraveling the Justification for Marketing Investments in 2024
December 4, 2023/by Ellen Jantsch

2024-Facebook-advertising-guide — Paid Media Facebook Advertising

2024 Facebook Advertising Guide
October 31, 2023/by Kate Theobald

The Growth Note

We’ll keep you in the loop on our best advice and strategies for social media marketing and growing a small business.

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Performance Marketing Insights

Monthly Newsletter

The Growth Note

Advanced Technical SEO Techniques to Propel Your Startup’s Organic Rankings

YouTube vs. TikTok Ads: A Decisive Guide for Your Brand

How to Speak to Multiple Audiences with One Website

Performance Creative: What is the Ideal Timeline and Cadence of Testing and Iterating?

Mastering the Efficient Performance Marketing Mindset: Unraveling the Justification for Marketing Investments in 2024

2024 Facebook Advertising Guide

Little-Known Ways to Leverage SEMrush

How to Increase Your Organic Traffic by 117% in 90 Days: The Inside Story of Salam’s SEO Strategy

Subdomain vs Subdirectory for Your Blog: Which is Better for SEO?

How Does Site Health Impact SEO?

SEO Checklist: How To Migrate Your Website to Webflow

How Do You Evaluate the Efficacy of Your SEO Efforts?

How To Write, Build, and Test Landing Pages

How We Boosted Koala’s eCommerce Conversion Rate by 153%

Home Page or Landing Page? Where To Send Your Paid Traffic

How Wireframing Will Improve Your Landing Page Conversion Rate

When Testing New Channels, Should You Go Higher or Lower In The Funnel?

Zero Party Data: What It Means + Why And How You Should Be Collecting It

Why Should I Use Nextdoor Advertising?

How These Three Companies Use TikTok for B2B Marketing

Digital Marketing vs. Growth Marketing – What’s the Difference?

Tug of War: Balancing Scale and Efficiency with Paid Media Spend

TikTok Ad Examples: 7 Video Ideas That Work

How Much Do YouTube Ads Cost? We Spent $500,000 In 2022 To Find Out

How to Create a YouTube Advertising Strategy (with Examples)

How We Achieved a 12x ROAS on TikTok

Kicking Dynamic Creative Ads to the Curb: How we Decreased CPA by 66% For Joyn

Got a Crappy iPhone Video? You’ve Got the Perfect Facebook Ad

Monthly Newsletter

The Growth Note

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