Performance Marketing Insights

The latest trends, analytics, and strategies for growth.

Monthly Newsletter

The Growth Note

We’ll keep you in the loop on our best advice and strategies for social media marketing and growing a small business.

GEO, AEO, and LLM SEO: How AI Is Reshaping Search (And What Brands Should Do About It)

We’re living in the AI era. From software and healthcare to data and other industries, AI is fueling technological disruption …

Spencer Cappelli

June 13, 2025

8 Minute Read

Fueling Growth: Performance-Based Marketing for Growth-Driven Organizations

Are you leading a growth-focused organization eager to boost your marketing outcomes? Whether you’re a high-growth startup, a mid-market business, …

Ethan Broder
Growth Marketer

May 20, 2025

4 Minute Read

The 4 Essential Steps of Performance Marketing for Brands

In working with hundreds of brands — from startup to enterprise — over the last half decade, we’ve found brand …

Richard Meyer
Growth Marketer

May 13, 2025

7 Minute Read

Preparing for a TikTok Ban: Strategies to Protect Campaigns and Budgets

The potential U.S. ban of TikTok has dominated headlines for years. Most recently, in December 2024, the U.S. Court …

Kate Theobald
Social Ads Strategist

December 18, 2024

3 Minute Read

Creative Testing at Scale: A Framework for Marketing Leaders

Consumer behavior and ad platform algorithms never stop evolving. What drove engagement and conversions last month might not move the …

Jack DiGregorio
Social Ads Strategist

December 5, 2024

6 Minute Read

All Content Strategy Technical SEO Email Ad Creative CRO Growth Marketing Social Ads Paid Search

Blog title 'The Psychology Of Website Visitors: How We Use It to Improve Conversions' with an individual interacting with a laptop — CRO

The Psychology of Website Visitors: How We Use It to Improve Conversions
June 16, 2023/by Tuff Team

Diversification of Digital Ad Spend — Facebook Advertising PPC Growth Marketing

8 Channels to Diversify Your Digital Ad Spend
June 4, 2023/by Kayla Barry

Blog title 'The Art of Media Planning: Data-Driven Decisions to Own Every Stage of the Funnel' over a detailed analytics interface — Paid Media

The Art of Media Planning: Data-Driven Decisions to Own Every Stage of the Funnel
May 26, 2023/by Chris Alarcon

Two professionals discussing a strategy with 'Boosting Your B2B Content Strategy with LinkedIn Document Ads' title overlay — Paid Media LinkedIn

Boosting Your B2B Content Strategy with LinkedIn Document Ads
May 23, 2023/by Kayla Barry

Laptop screen displaying video editing software with the title 'Why Video Marketing Should Be the Centerpiece of Your Inbound Strategy' — Growth Marketing

Why Video Marketing Should Be the Centerpiece of Your Inbound Strategy
May 19, 2023/by Tuff Team

Blog title 'Cracking the Code to Conversion Rate Optimization' on a laptop screen with A/B testing display — CRO

Cracking the Code to Conversion Rate Optimization: A/B Testing Strategies to Maximize Revenue
May 16, 2023/by Tuff Team

A Crash Course in Instagram Audiences for Your Social Media Ads

January 23, 2020/by Ellen Jantsch

tuff-facebook-ad-copywriting-strategies — Facebook Advertising Winning new customers for your startup

Refining Your Facebook Ad Copy For A Lower CAC
May 30, 2018/by Ellen Jantsch

Monthly Newsletter

The Growth Note

We’ll keep you in the loop on our best advice and strategies for social media marketing and growing a small business.

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Performance Marketing Insights

Monthly Newsletter

The Growth Note

GEO, AEO, and LLM SEO: How AI Is Reshaping Search (And What Brands Should Do About It)

Fueling Growth: Performance-Based Marketing for Growth-Driven Organizations

The 4 Essential Steps of Performance Marketing for Brands

Preparing for a TikTok Ban: Strategies to Protect Campaigns and Budgets

Creative Testing at Scale: A Framework for Marketing Leaders

The Psychology of Website Visitors: How We Use It to Improve Conversions

8 Channels to Diversify Your Digital Ad Spend

The Art of Media Planning: Data-Driven Decisions to Own Every Stage of the Funnel

Boosting Your B2B Content Strategy with LinkedIn Document Ads

Why Video Marketing Should Be the Centerpiece of Your Inbound Strategy

Cracking the Code to Conversion Rate Optimization: A/B Testing Strategies to Maximize Revenue

How to Measure and Invest in “Dark Social” Campaigns

Building an Inbound Content Strategy to Acquire Customers

10 Data-Driven AI Tools to Streamline Your Marketing Efforts

Proven Methods for Measuring the Success of Top of Funnel Campaigns

Level up your growth marketing strategies with ChatGPT: how to write AI prompts to get the best results

5 Lessons From Over $400k In Account-Based Marketing Spend On LinkedIn

YouTube SEO: 12 Ways to Optimize YouTube Videos

YouTube SEO: 12 Ways to Optimize YouTube Videos

A Crash Course in Instagram Audiences for Your Social Media Ads

Refining Your Facebook Ad Copy For A Lower CAC

Monthly Newsletter

The Growth Note

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