Performance Marketing Insights

The latest trends, analytics, and strategies for growth.

Monthly Newsletter

The Growth Note

We’ll keep you in the loop on our best advice and strategies for social media marketing and growing a small business.

GEO, AEO, and LLM SEO: How AI Is Reshaping Search (And What Brands Should Do About It)

We’re living in the AI era. From software and healthcare to data and other industries, AI is fueling technological disruption …

Spencer Cappelli

June 13, 2025

8 Minute Read

Fueling Growth: Performance-Based Marketing for Growth-Driven Organizations

Are you leading a growth-focused organization eager to boost your marketing outcomes? Whether you’re a high-growth startup, a mid-market business, …

Ethan Broder
Growth Marketer

May 20, 2025

4 Minute Read

The 4 Essential Steps of Performance Marketing for Brands

In working with hundreds of brands — from startup to enterprise — over the last half decade, we’ve found brand …

Richard Meyer
Growth Marketer

May 13, 2025

7 Minute Read

Preparing for a TikTok Ban: Strategies to Protect Campaigns and Budgets

The potential U.S. ban of TikTok has dominated headlines for years. Most recently, in December 2024, the U.S. Court …

Kate Theobald
Social Ads Strategist

December 18, 2024

3 Minute Read

Creative Testing at Scale: A Framework for Marketing Leaders

Consumer behavior and ad platform algorithms never stop evolving. What drove engagement and conversions last month might not move the …

Jack DiGregorio
Social Ads Strategist

December 5, 2024

6 Minute Read

All Content Strategy Technical SEO Email Ad Creative CRO Growth Marketing Social Ads Paid Search

Blog title '10 Data-Driven AI Tools to Streamline Your Marketing Efforts' on a graphic with two professionals working together — Growth Marketing

10 Data-Driven AI Tools to Streamline Your Marketing Efforts
April 19, 2023/by Tuff Team

Proven Methods for Measuring the Success of Top of Funnel Campaigns – title graphic — Paid Media Growth Marketing

Proven Methods for Measuring the Success of Top of Funnel Campaigns
April 18, 2023/by Tuff Team

Level Up Your Growth Marketing strategies with ChatGPT – title graphic — Growth Marketing

Level up your growth marketing strategies with ChatGPT: how to write AI prompts to get the best results
April 6, 2023/by Derek Coleman

Using Conversion Rate Optimization to Maximize Your Paid Media Dollars – title graphic — CRO

Using Conversion Rate Optimization to Maximize Your Paid Media Dollars
April 5, 2023/by Chris Alarcon

Man smiling while working on laptop with blog title '5 Lessons from over 400k in Account-Based Marketing Spend on LinkedIn' overlay. — Growth Marketing

5 Lessons From Over $400k In Account-Based Marketing Spend On LinkedIn
April 3, 2023/by Richard Meyer

The Growth Note

We’ll keep you in the loop on our best advice and strategies for social media marketing and growing a small business.

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Performance Marketing Insights

Monthly Newsletter

The Growth Note

GEO, AEO, and LLM SEO: How AI Is Reshaping Search (And What Brands Should Do About It)

Fueling Growth: Performance-Based Marketing for Growth-Driven Organizations

The 4 Essential Steps of Performance Marketing for Brands

Preparing for a TikTok Ban: Strategies to Protect Campaigns and Budgets

Creative Testing at Scale: A Framework for Marketing Leaders

Building an Inbound Content Strategy to Acquire Customers

10 Data-Driven AI Tools to Streamline Your Marketing Efforts

Proven Methods for Measuring the Success of Top of Funnel Campaigns

Level up your growth marketing strategies with ChatGPT: how to write AI prompts to get the best results

Using Conversion Rate Optimization to Maximize Your Paid Media Dollars

5 Lessons From Over $400k In Account-Based Marketing Spend On LinkedIn

How Performance Creative Generates Bold, Actionable Results for Growth Marketing

Which Product Features Matter Most? How to Use Creative Testing to Find Out

How To Conduct A Time-Based Content Analysis [Free Template]

Conducting A Content Inventory Audit With Quartiles [Free Template]

How to Set Up an A/B Test so You Get REAL Results

Youtube SEO Checklist to Skyrocket Your Visibility

Monthly Newsletter

The Growth Note

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