Performance Marketing Insights

The latest trends, analytics, and strategies for growth.

Monthly Newsletter

The Growth Note

We’ll keep you in the loop on our best advice and strategies for social media marketing and growing a small business.

GEO, AEO, and LLM SEO: How AI Is Reshaping Search (And What Brands Should Do About It)

Spencer Cappelli
June 13, 2025
8 Minute Read

Fueling Growth: Performance-Based Marketing for Growth-Driven Organizations

Ethan Broder
Growth Marketer
May 20, 2025
4 Minute Read

The 4 Essential Steps of Performance Marketing for Brands

Richard Meyer
Growth Marketer
May 13, 2025
7 Minute Read

Preparing for a TikTok Ban: Strategies to Protect Campaigns and Budgets

Kate Theobald
Social Ads Strategist
December 18, 2024
3 Minute Read

Creative Testing at Scale: A Framework for Marketing Leaders

Jack DiGregorio
Social Ads Strategist
December 5, 2024
6 Minute Read

AllContent StrategyTechnical SEOEmailAd CreativeCROGrowth MarketingSocial AdsPaid Search
Blog title 'Beyond Views: Understanding the Different Metrics for Measuring YouTube Ad Success' with a background collage of video metrics
Paid Media YouTube

Beyond Views: Understanding the Different Metrics for Measuring YouTube Ad Success

May 8, 2023/by Chris Alarcon
Growth Marketing

Quantifying Impact: How Intent Metrics Validate Upper and Mid-Funnel Marketing Channels

May 5, 2023/by Richard Meyer
Smartphone displaying an ad for 'How to Cook 5 Star Shrimp Dinners at Home' with metrics showing a new way to scale results without increasing ad spend
Growth Marketing

A New Way to Scale Results Without Increasing Ad Spend

May 1, 2023/by Richard Meyer
Growth Marketing

Unlocking Hidden Revenue: Strategies for Maximizing Your Existing Pipeline

April 28, 2023/by Kristin Dick
SEO

Leveraging SEO to Maintain Growth in the Inflation Economy

April 26, 2023/by Derek Coleman
Paid Media Growth Marketing

How to Measure and Invest in “Dark Social” Campaigns

April 26, 2023/by Tuff Team
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Developing A Youtube Ads Strategy for Brand Awareness & Performance

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SEO & PPC Powerhouse: Capturing Demand at Every Stage of the Funnel

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Capture Demand and Visibility Across Customer Segments with Full-Funnel Message Testing

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Smiling woman using laptop with blog title graphic '9 Effective Ways To Test New AI in Digital Marketing'

9 Effective Ways To Test New AI in Digital Marketing

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Prioritizing Unpaid Channels During an Economic Downturn

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How To Measure Brand-Related KPIs

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Monthly Newsletter

The Growth Note

We’ll keep you in the loop on our best advice and strategies for social media marketing and growing a small business.

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