Performance Marketing Insights

The latest trends, analytics, and strategies for growth.

Monthly Newsletter

The Growth Note

We’ll keep you in the loop on our best advice and strategies for social media marketing and growing a small business.

GEO, AEO, and LLM SEO: How AI Is Reshaping Search (And What Brands Should Do About It)

We’re living in the AI era. From software and healthcare to data and other industries, AI is fueling technological disruption …

Spencer Cappelli

June 13, 2025

8 Minute Read

Fueling Growth: Performance-Based Marketing for Growth-Driven Organizations

Are you leading a growth-focused organization eager to boost your marketing outcomes? Whether you’re a high-growth startup, a mid-market business, …

Ethan Broder
Growth Marketer

May 20, 2025

4 Minute Read

The 4 Essential Steps of Performance Marketing for Brands

In working with hundreds of brands — from startup to enterprise — over the last half decade, we’ve found brand …

Richard Meyer
Growth Marketer

May 13, 2025

7 Minute Read

Preparing for a TikTok Ban: Strategies to Protect Campaigns and Budgets

The potential U.S. ban of TikTok has dominated headlines for years. Most recently, in December 2024, the U.S. Court …

Kate Theobald
Social Ads Strategist

December 18, 2024

3 Minute Read

Creative Testing at Scale: A Framework for Marketing Leaders

Consumer behavior and ad platform algorithms never stop evolving. What drove engagement and conversions last month might not move the …

Jack DiGregorio
Social Ads Strategist

December 5, 2024

6 Minute Read

All Content Strategy Technical SEO Email Ad Creative CRO Growth Marketing Social Ads Paid Search

2024 LinkedIn Advertising Examples | Tuff Growth Marketing — LinkedIn Creative

LinkedIn Advertising in 2024: LinkedIn Ad Examples From Tuff Clients
May 24, 2024/by Kayla Barry

Authenticity_ A Critical Component for Effective Ad Creative in the AI Era – title graphic — Creative

Authenticity: A Critical Component for Effective Ad Creative in the AI Era
May 23, 2024/by Adam Fricke

AMA on Generative AI, Organic Search, & Google I_O with Derek Coleman – title graphic — SEO

AMA on Generative AI, Organic Search, & Google I/O with Derek Coleman, Head of SEO at Tuff
May 17, 2024/by Ellen Jantsch

AMA on Growth Must-haves and Growth Nice-to-haves with Richard Meyer – title graphic — Growth Marketing

AMA on Growth Must-haves and Growth Nice-to-haves with Richard Meyer
May 9, 2024/by Ellen Jantsch

Investing in an ABM Tool_ Comparing 6Sense, Demandbase, and Other Effective Alternatives – title graphic — Paid Media

Investing in an ABM Tool: Comparing 6Sense, Demandbase, and Other Effective Alternatives
May 9, 2024/by Richard Meyer

Minimizing Risk in a Site Migration – title graphic — SEO

Minimizing Risk in a Site Migration: A Data-Driven Approach to Sustainable Growth
April 25, 2024/by Derek Coleman

Google Ads: How Tuff Optimizations Turned $172 of Extra Ad Spend Into $192,853 More in Sales

May 8, 2020/by Chris Alarcon

A person shopping online. — PPC Scaling your ecommerce brand

How To Optimize Your Google Shopping Product Feed
April 24, 2020/by Chris Alarcon

tuff-facebook-ad-copywriting-strategies — PPC

4 Proven Strategies to Improve Your Retargeting Ad Campaigns
March 30, 2020/by Chris Alarcon

The Growth Note

We’ll keep you in the loop on our best advice and strategies for social media marketing and growing a small business.

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Performance Marketing Insights

Monthly Newsletter

The Growth Note

LinkedIn Advertising in 2024: LinkedIn Ad Examples From Tuff Clients

Authenticity: A Critical Component for Effective Ad Creative in the AI Era

AMA on Generative AI, Organic Search, & Google I/O with Derek Coleman, Head of SEO at Tuff

AMA on Growth Must-haves and Growth Nice-to-haves with Richard Meyer

Investing in an ABM Tool: Comparing 6Sense, Demandbase, and Other Effective Alternatives

Minimizing Risk in a Site Migration: A Data-Driven Approach to Sustainable Growth

How to Build a Quarterly Content Marketing Strategy (Using Tuff’s as an Example)

How Long Before you See Results from an SEO Content Strategy?

A Two-Step Guide to Identifying Your Competitors

How To Do an on-Page SEO Analysis

What Does a Holistic SEO Content Strategy Look Like?

Youtube SEO Checklist to Skyrocket Your Visibility

Free SEO Report Template

Duplicate Content and SEO Guide

How Much Does SEO Cost?

Compounding Growth: How We Increased Pathstream’s Non-Branded Organic Clicks 486%

TikTok SEO: What Is It and How to Rank

Which Product Features Matter Most? How to Use Creative Testing to Find Out

How to Set Up an A/B Test so You Get REAL Results

Ad Creative Types That Constantly Drive Performance (Regardless of Industry)

The 5 Main Components of Effective TikTok Ad Creative

Low-Cost Ways to Source Video Assets For Your Startup

Bow Down to Data: How We Use Metrics to Dictate Creative (+ Creative Analysis Templates)

Give SaaS Landing Pages Some TLC: How We Doubled Our Conversion Rate For bit.io

The A/B Test that Increased Our Conversions by 210%

CRO Testing: Expert Guide to Setting Up CRO Tests

No Capes Required: The Secrets to Writing Great Hero Messages

A Complete Guide to Improve Ecommerce CRO

How These Three Companies Use TikTok for B2B Marketing

Why Video Marketing Should Be the Centerpiece of Your Inbound Strategy

Quantifying Impact: How Intent Metrics Validate Upper and Mid-Funnel Marketing Channels

A New Way to Scale Results Without Increasing Ad Spend

Unlocking Hidden Revenue: Strategies for Maximizing Your Existing Pipeline

How to Measure and Invest in “Dark Social” Campaigns

10 Data-Driven AI Tools to Streamline Your Marketing Efforts

TikTok Creative Best Practices: How to Make Great TikTok Creative [Updated]

Want To Run TikTok Prospecting Campaigns That Convert? Try This! [Data Included]

Benchmarking TikTok Video Ad Hook Rates

How To Scale User Growth Using Facebook Ads

How These Three Companies Use TikTok for B2B Marketing

The Do’s and Don’ts of Broad Prospecting

Non-Branded Custom Intent Targeting on YouTube: Cut Your CPCs by 50%

The Biggest Mistake Most Businesses Make When Investing in PPC

Why We Love Google Discovery Ads: Cheap CPCs and High Quality Traffic

Google Ads: How Tuff Optimizations Turned $172 of Extra Ad Spend Into $192,853 More in Sales

How To Optimize Your Google Shopping Product Feed

4 Proven Strategies to Improve Your Retargeting Ad Campaigns

Monthly Newsletter

The Growth Note

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