Performance Marketing Insights

The latest trends, analytics, and strategies for growth.

Monthly Newsletter

The Growth Note

We’ll keep you in the loop on our best advice and strategies for social media marketing and growing a small business.

GEO, AEO, and LLM SEO: How AI Is Reshaping Search (And What Brands Should Do About It)

We’re living in the AI era. From software and healthcare to data and other industries, AI is fueling technological disruption …

Spencer Cappelli

June 13, 2025

8 Minute Read

Fueling Growth: Performance-Based Marketing for Growth-Driven Organizations

Are you leading a growth-focused organization eager to boost your marketing outcomes? Whether you’re a high-growth startup, a mid-market business, …

Ethan Broder
Growth Marketer

May 20, 2025

4 Minute Read

The 4 Essential Steps of Performance Marketing for Brands

In working with hundreds of brands — from startup to enterprise — over the last half decade, we’ve found brand …

Richard Meyer
Growth Marketer

May 13, 2025

7 Minute Read

Preparing for a TikTok Ban: Strategies to Protect Campaigns and Budgets

The potential U.S. ban of TikTok has dominated headlines for years. Most recently, in December 2024, the U.S. Court …

Kate Theobald
Social Ads Strategist

December 18, 2024

3 Minute Read

Creative Testing at Scale: A Framework for Marketing Leaders

Consumer behavior and ad platform algorithms never stop evolving. What drove engagement and conversions last month might not move the …

Jack DiGregorio
Social Ads Strategist

December 5, 2024

6 Minute Read

All Content Strategy Technical SEO Email Ad Creative CRO Growth Marketing Social Ads Paid Search

AI Powered Growth Team – title graphic — Growth Marketing

AI-Powered Growth Team: How We’re Leveraging Generative AI Opportunities and Passing All the Benefits Directly to Our Clients
July 18, 2024/by Ellen Jantsch

Founders Survey Insights – title graphic — Growth Marketing

[Report] Founders Survey Insights: Navigating Shifts and Challenges with Early-Stage Startups
July 11, 2024/by Ellen Jantsch

Screen Shot 2020-08-21 at 10.28.41 AM — SEO

How We Outranked Home Depot for the #1 Position
July 3, 2024/by Derek Coleman

AMA on Implementing the Right Creative Testing Strategy – title graphic — Creative

AMA on Implementing the Right Creative Testing Strategy with Adam Fricke, Head of Creative at Tuff
June 17, 2024/by Ellen Jantsch

AMA on Strategies for Navigating Tougher Ad Challenges – title graphic — Paid Media

AMA on Strategies for Navigating Tougher Ad Challenges and Declining Traffic with Chris Alarcon, Head of Media at Tuff
June 12, 2024/by Ellen Jantsch

Ad Testing Methodology_ – title graphic — Paid Media Creative

Ad Testing Methodology: Our Approach to Creative Testing and Measuring Results
May 28, 2024/by Kate Theobald

AI-Powered Growth Team: How We’re Leveraging Generative AI Opportunities and Passing All the Benefits Directly to Our Clients

July 18, 2024

The Growth Note

We’ll keep you in the loop on our best advice and strategies for social media marketing and growing a small business.

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Performance Marketing Insights

Monthly Newsletter

The Growth Note

AI-Powered Growth Team: How We’re Leveraging Generative AI Opportunities and Passing All the Benefits Directly to Our Clients

[Report] Founders Survey Insights: Navigating Shifts and Challenges with Early-Stage Startups

How We Outranked Home Depot for the #1 Position

AMA on Implementing the Right Creative Testing Strategy with Adam Fricke, Head of Creative at Tuff

AMA on Strategies for Navigating Tougher Ad Challenges and Declining Traffic with Chris Alarcon, Head of Media at Tuff

Ad Testing Methodology: Our Approach to Creative Testing and Measuring Results

How To Conduct A Time-Based Content Analysis [Free Template]

Conducting A Content Inventory Audit With Quartiles [Free Template]

How to Do a Keyword Gap Analysis

SEO Forecasting—A How-to Guide and Free Template

How UX and SEO Can Work Together to Increase Organic Traffic

Content Remediation: How to Boost Your Ranking By Refreshing Old Content

Leveraging SEO to Maintain Growth in the Inflation Economy

Building an Inbound Content Strategy to Acquire Customers

SEO & PPC Powerhouse: Capturing Demand at Every Stage of the Funnel

Prioritizing Unpaid Channels During an Economic Downturn

How To Conduct A Time-Based Content Analysis [Free Template]

Conducting A Content Inventory Audit With Quartiles [Free Template]

Reduce, Reuse, Recycle: Short-Form Video for TikTok and YouTube

YouTube vs. TikTok Ads: A Decisive Guide for Your Brand

Performance Creative: What is the Ideal Timeline and Cadence of Testing and Iterating?

Performance Ad Creative: Personalized Connection at Scale

Capture Demand and Visibility Across Customer Segments with Full-Funnel Message Testing

How Performance Creative Generates Bold, Actionable Results for Growth Marketing

The Psychology of Website Visitors: How We Use It to Improve Conversions

Cracking the Code to Conversion Rate Optimization: A/B Testing Strategies to Maximize Revenue

Using Conversion Rate Optimization to Maximize Your Paid Media Dollars

How to Uncover Voice of Customer Data to Create High-Impact, High-Value Messaging

Small, Fast, and Intentional Experiments: Using CRO to Grow Sign Ups by 219%

The Anatomy of a High-Converting Landing Page

Mastering the Efficient Performance Marketing Mindset: Unraveling the Justification for Marketing Investments in 2024

The Role of Storytelling in Marketing: Connecting with Your Target Audience

Full-Funnel Tracking Through Multi-Touchpoint Attribution

Maximizing Customer Lifetime Value: Retention Strategies for Sustained Growth

Building a Growth Marketing Culture: Fostering Data-Driven Marketing Decision-Making

8 Channels to Diversify Your Digital Ad Spend

What’s the Best Way to Generate High-Quality B2B Leads on LinkedIn?

Do Spark Ads Get Better Results on TikTok? (Yes, but it’s Complex)

LinkedIn Ads Best Practices: 4 Tips for Your Next Campaign

We Spent $100k on TikTok Video Ads in 30 Days and Pulled These Benchmarks

TikTok SEO: What Is It and How to Rank

How We Decreased Pathstream’s CAC by 59% YoY

Capitalizing On Google Ads Automation Techniques To Scale Growth

Using Programmatic to Assist Your Growth Marketing Channel Mix

Spotify Ads: How Our Clients Are Using This (And You Can Too!)

How to Drive Better Strategic Decisions Using Google Analytics’ Attribution Models

Our Favorite Free PPC Budgeting Spreadsheet

How to Create a YouTube Advertising Strategy (with Examples)

Monthly Newsletter

The Growth Note

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